Concept 01A wedding weekend in Lake Como
Place, arrival, celebration and the moments between.
Social media for wedding planners
Wedding Planner Social Media Management That Makes Your Taste Visible
The right couple should feel your judgment, style and experience before they send an enquiry.
We turn the weddings, places and details you already have into a cohesive presence that builds familiarity and trust.
Get on a Call Book your free marketing consultation.
Illustrative social concepts using licensed stock photography. No client work or results are shown.
DestinationArt directed, not simply posted.
•••The Planning Edit↗
AF
The Planning Edit
Destination weddings · considered celebrations
Illustrative concept · not client workTuscany
Lake Como
Weddings
Welcome
Behind the scenes
Why details matter
REEL CONCEPT / 01An arrival in motionThe first impression
Your work is excellent. The presentation should make that obvious.
Couples may find you through Instagram, a venue, a referral or search. When they open your profile, they judge the whole presence: the images, the rhythm, the expertise and the person behind it.
Taste
Choose work that expresses a recognizable point of view.
Place
Make the destinations you want to book visible.
Trust
Show planning judgment, not just finished photographs.
A cohesive presence
Your work should look this good online.
A good feed isn't nine pretty photos. Selection, sequence, format and useful information make the whole presence stronger.
Illustrative feed conceptThe Planning EditCurated mix
Ceremony in bloom
A dinner to remember
The personal details
The celebration
Where the story begins
The planner's eye
A moment together
The destination edit
The finishing layerConcept only: imagery, covers and useful content arranged to express one clear brand.
See the content mix
Each format has a job.
Tap a category to see where it fits in the nine-post concept.
All images and copy are illustrative. The unplanned view does not depict a real client account.More than a feed
Give every part of your work a home.
Highlights help a couple explore destinations, weddings and how you work without scrolling for an answer.
Real reviews or press belong here only when supplied and verified.
Tuscany
Lake Como
Weddings
Welcome
Behind the scenes
Press
Movement and atmosphere
Short-form stories worth stopping for.
Illustrative Reel concepts show how one business can use different angles without repeating the same post.
Concept 01
Concept 02Ceremony → dinner → party
One event, paced like a story instead of a recap dump.
Concept 03The details couples remember
The work behind the feeling, shown through the small decisions.
Concept 04How a destination comes together
Location context and planning judgment in one short concept.
Static visual concepts; these are not published videos or client results.
One idea, several slides
A wedding story, told one frame at a time.
A carousel can move from destination to design to atmosphere, giving a couple a reason to keep looking.
Slide 01 / 05
A celebration with a sense of place
The cover sets the destination and visual mood.
What the mix communicates
Aspiration alone does not explain why someone should hire you.
Beautiful weddings draw attention. Destination knowledge, planning insight, personality and verified proof help turn that attention into confidence.
We plan a balance of finished weddings, places, useful advice, team perspective, details, Reels and supplied reviews or press. The mix follows your positioning and the clients you want next.
The planner's eyeShow the decisions behind the beauty.
From camera roll to brand
The work happens between the photos.
A consistent social presence comes from selection, editing and sequencing, then learning what earns meaningful attention.
Raw frame
Select
Sequence
Publish- 01Raw material
Galleries, phone clips and professional assets supplied by the client.
- 02Select
Choose the images and moments that fit the brand and story.
- 03Edit
Crop, sequence, design covers and write useful captions.
- 04Plan
Balance formats in a calendar that feels consistent.
- 05Publish
Keep the presence active and properly credited.
- 06Learn
Review attention, saves, profile visits and enquiries where trackable.
Part of the wider journey
A strong presence gives other channels more to work with.
Social builds familiarity and trust; your website, search visibility and paid campaigns help the right couples find and contact you.
The investment
A considered presence, month after month.
Instagram is the primary platform. Scope and content volume are clear before we begin; EUR is the base price and USD is approximate.
A consistent, polished presence for a planner with strong existing photography and usable video.
- 8 posts or carousels / month
- 4 Reels / month
- 12–16 Story frames / month
- Content plan, captions and publishing
- Facebook cross-posting where appropriate
- Monthly performance summary
A more video-led presence that communicates the planner's expertise, character and positioning.
- 10 posts or carousels / month
- 8 Reels / month
- 16–20 Story frames / month
- Up to 4 short-form video scripts
- Pinterest or TikTok adaptation
- Monthly strategy consultation and detailed analytics
The standard packages use client-supplied photography and video. On-site production, daily DMs, paid advertising and additional platforms are scoped separately. One consolidated revision round is included each month.
From the journal
Go deeper on the content behind the presence.
Clear answers
The practical questions.
Do you create the photography and video?
The standard packages use professional photography and usable raw clips supplied by your business. On-site production or new photography is scoped separately.
Will you write captions and plan the feed?
Yes. We select and sequence assets, plan the content mix, write captions, prepare covers and schedule the agreed posts, Reels and Stories.
Can you use real weddings and testimonials?
Yes, when you have the rights to use the material and provide the necessary approvals. Testimonials and press claims must be genuine and supplied by you.
Is paid advertising included?
No. Organic social management is separate from Wedding Planner Google Ads and any paid social campaigns.
How does this support enquiries?
A cohesive profile can help couples understand your style and build trust before they visit your site or contact you. We review profile visits and enquiries where tracking permits; no enquiry volume is guaranteed.
Your next move
Does your social presence look like the weddings you want to plan?
We'll review your current account, available galleries and videos, the destinations you want to be known for and the content that would make your positioning clearer.
Get on a Call The marketing consultation is completely free.